What is "tournefortia"

Tournefortia, commonly known as soldierbush, is a genus of flowering plants in the borage family, Boraginaceae.

It was first published under the name Pittonia by Charles Plumier in 1703, in honour of Joseph Pitton de Tournefort. Later, Carl Linnaeus changed the name to Tournefortia, on the grounds that Tournefort was virtually unknown by his family name outside France.