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Answer for the clue "What an adman might do ", 6 letters:
ideate

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Word definitions for ideate in dictionaries

The Collaborative International Dictionary Word definitions in The Collaborative International Dictionary
Ideat \I*de"at\, Ideate \I*de"ate\, n. [LL. ideatum. See Idea .] (Metaph.) The actual existence supposed to correspond with an idea; the correlate in real existence to the idea as a thought or existence.