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Answer for the clue "Device aimed at publicity ", 7 letters:
gimmick

Alternative clues for the word gimmick

Word definitions for gimmick in dictionaries

Wiktionary Word definitions in Wiktionary
n. 1 A trick or device used to attain some end. 2 A clever ploy or strategy. vb. To rig or set up with a trick or device.

Wikipedia Word definitions in Wikipedia
In professional wrestling , a gimmick generally refers to a wrestler's in-ring persona, character, behaviour, attire and/or other distinguishing traits while performing which are usually artificially created in order to draw fan interest. These in-ring ...

Longman Dictionary of Contemporary English Word definitions in Longman Dictionary of Contemporary English
noun EXAMPLES FROM CORPUS ▪ A great gimmick and I wish I'd thought of it. ▪ As courses proliferate, they promote themselves with ever more exotic gimmicks. ▪ Nope, Patricia Marvel says, in this town, you really have to have a gimmick . ▪ The business of ...

Usage examples of gimmick.

Had he tested out a gimmick that disrupted the electricity at the police station?

There have been so many gimmick stories in science fiction that both readers and editors have become very critical of them.

Henry did it masterfully, but it is essentially a gimmick, a trick that has very limited uses.

It was six flights up in a rattly elevator, and then through a security check and a very thorough frisking by an armed woman guard smelling sweetly of flowersa gimmick, Fisher thought, this pretty woman carrying out body searches on potential customers.

I thought only the big boys could pull off a gimmick like this, but the kid had it all worked out.

I think She-She must have activated some secret glandular gimmick, to wrap it up quickly.

I did try a gimmick on her, though, as I took my leave at eleven-thirty.

No, you see, the key to the whole gimmick is to confess quite cheerfully to a couple of unserious, feminine tipples, while at the same time deterring the law from smelling your breath.

During the last half-dozen curtain-calls I had told Martina my problem and, in a moment of hilarious intimacy, she helped gimmick the cummerbund before unleashing me into the first bipedal can we could find.

At the moment the gimmick is that we just spoon and cuddle, cuddle and spoon.

This gimmick slows down light and sound within a narrow field for a limited period of time.

He had anticipated resistant devices, even a major force screen but not a gimmick which blew his own fire-power back in his face.

Also, they must contain some purely mechanical gimmick or they would show up on detector screens.

Naturally, I cannot state precisely how this gimmick works but I should imagine basically it works on the lines of a distorting mirror.

The record had forced Tibbets to keep January on one of the four second-string teams, but with the fuss they were making over the gimmick January had figured that would be far enough down the ladder to keep him out of things.