Catering (to)

• Playing to the base

Wiktionary Word definitions in Wiktionary
vb. (present participle of pander English)

Wikipedia Word definitions in Wikipedia
Pandering is the act of expressing one's views in accordance with the likes of a group to which one is attempting to appeal. The term is most notably associated with politics . In pandering, the views one is expressing are merely for the purpose of drawing ...

The Collaborative International Dictionary Word definitions in The Collaborative International Dictionary
Pander \Pan"der\, v. t. [imp. & p. p. Pandered ; p. pr. & vb. n. Pandering .] To play the pander for. to pander to v. t. To appeal to (base emotions or less noble desires), so as to achieve one's purpose; to exploit (base emotions, such as lust, prejudice, ...