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Answer for the clue "United States film actor (1917-1997) ", 7 letters:
mitchum

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Mitchum is a brand of antiperspirant-deodorant , launched in 1970 by Revlon . It was widely known for its marketing slogan , "So effective you can skip a day". The slogan has been dropped since 2007. Mitchum is a brand that was purchased by the Revlon Corporation ...