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Answer for the clue "Widespread Internet prank involving a bait-and-switch link to a music video ", 11 letters:
rickrolling

Word definitions for rickrolling in dictionaries

Wikipedia Word definitions in Wikipedia
Rickrolling , alternatively rick-rolling , is a prank and an Internet meme involving an unexpected appearance of the music video for the 1987 Rick Astley song " Never Gonna Give You Up ". The meme is a type of bait and switch using a disguised hyperlink ...

Wiktionary Word definitions in Wiktionary
vb. (context Internet slang neologism English) (present participle of rickroll English)