Wikipedia
Nakedbus.com is a provider of low-cost long distance bus (coachline) transport services around New Zealand. It uses concepts such as yield management and no-frills to provide low fares. The company is so-named because "we have stripped out the costs that you don’t need." It is based on British online transport models such as EasyJet and megabus.
Established in October 2006 with services out of Auckland around the North Island, nakedbus.com expanded to the South Island in February 2007.
The business was earlier owned by Hamish Nuttall and Pavlovich Services, and in May 2015 was taken over by ManaBus, part of Souter Holdings, owned by Brian Souter. In August 2015 both companies became part of Souter's InMotion Group of New Zealand bus and ferry companies.