What is "fredflare.com"

Fredflare.com was an online store named after Fred Astaire located in Brooklyn, New York started in 1998 by owners Chris Bick & Keith Carollo. Originally selling beverage coaster off the back of a bicycle in SoHo, New York, Fred Flare sold a variety of items including accessories, men's and women's clothing, stationery and home decor. The company sold many different brand names, such as products from Deborah Lippmann, Volcom, Kid Robot, Lomography & Chronicle Books. Notable people such as Amy Sedaris have also done guest product lines for the company. In 2008, a Fred Flare store opened in Greenpoint, Brooklyn but closed in 2011.