Wikipedia
Allsup's, sometimes misspelled as Allsups, is a family-owned chain of convenience stores that serves New Mexico and Texas, with one store in Frederick, Oklahoma. Although founded in Roswell, New Mexico in 1956 by Lonnie and Barbara Allsup, its corporate offices have been located in Clovis, New Mexico for decades. Allsup's is ranked as the state's #1 privately owned corporation. It is also the largest convenience store chain in the state of New Mexico.
Allsup's is a 24-hour chain that sells fuel under the Shell, Fina, ConocoPhillips, Exxon and Allsup's On the Go brands. It also sells traditional convenience store items and prepared food items, including burritos and barbecue beef sandwiches. The company's main competitors are Circle K, 7-Eleven, Town & Country Food Stores and Pik Quick.
The Allsup's logo features a zia sun symbol nearly identical to the one seen on the New Mexico state flag.