Wikipedia
ZED.TO
ZED.TO was an alternate reality game run in Toronto in 2012. Players assumed roles as interns and employees in a fictional and futuristic biotechnology corporation called ByoLogyc, and experienced the company's rise and disastrous fall first-hand through social media, online videos and websites, and live-action immersive theatrical events.
ZED.TO was produced by Toronto design collective The Mission Business; founded by Elenna Mosoff, Trevor Haldenby, Martha Haldenby, David Fono, and Byron Laviolette and was crowdfunded on indiegogo in 2012.