What is "xyrena"

Xyrena is a Los Angeles perfumery specializing in cruelty-free and vegan products certified by PETA, Leaping Bunny, and Vegan Awareness Foundation. Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery." Xyrena only releases fragrances in water-free Extrait de Parfum form and Vibe Spray™, a water-based body and room spray.