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Xetum

Xetum is a San Francisco based online watch company established by Jeff Kuo in 2009. Xetum's automatic watches are " California-designed but Swiss Made...". While Xetum's watches are manufactured in Switzerland, their design is distinctly American and affected by the Californian scenery: The Stinson series is named after a Marin County beach; the Tyndall series is named after a mountain in the Sierra Nevada range, and the Kendrick series after a mountain in Yosemite National Park.,

Despite of Xetum's American and modern design all of the brand's watches include an automatic watch movement (no batteries or electronics involved).