Wikipedia
WTSH-FM 107.1, branded as Your Georgia Country, is an FM radio station in northwest Georgia, and reaching into northwest metro Atlanta, Georgia. Originally assigned to Rockmart, its city of license is now Aragon, west-northwest of Atlanta, and east of Rockmart. The broadcast licensee is Woman's World Broadcasting and operated by Rome Radio Partners, LLC. As of June 23, 2014, it is operated by Cox Media Group via a local marketing agreement (LMA). The station's supposed main studio is located on John Davenport Drive in Rome, Georgia.
On June 9, 2014, Women's World Broadcasting announced it would turn over operation of country music "South 107" to Cox Media Group via an LMA. On June 22 of that year, WTSH ended its country format after over 25 years and began stunting with a liner redirecting listeners to WSRM FM as "South 93.5". On June 23, Cox Media Group started to assume control of 107.1 via its LMA. Upon Cox taking over at midnight, 107.1 then flipped to alternative rock as X107.1, similar to the then-recently launched " X107.3" in Orlando, Florida. The first song on X107.1 was Fever by The Black Keys. Despite mostly covering outside of the Atlanta metro area (even with the "translator" station's coverage included), it identifies itself entirely as an Atlanta station during on-air promos. The station ID includes all three stations at the top of each hour: "WTSH-FM Aragon, W296BB Jonesboro, WSB-FM HD3 Atlanta".
Just over a year later, on June 29, 2015, WTSH went back to their heritage country format, simulcasting WNGC as 106.1/107.1 Your Georgia Country. The change comes as X107.1 failed to gain any traction up against WRDA/WRDG generating only a 0.5 share in the May 2015 Nielsen Audio ratings.
The LMA and the "translator" station allow Cox to circumvent restrictions on the excessive concentration of media ownership in the Atlanta media market. Since the "translator" station is not attributable under the FCC rules, and the main station's official service contour does not overlap Cox's WSRV FM 97.1 to the northeast or that of Cox's WALR-FM 104.1 to the southwest, it allows Cox to exceed the cap through technicalities and loopholes. Locally, Cox also owns WSB AM 750 and its simulcast on WSBB-FM 95.5, as well as WSB-FM 98.5, WSB-TV 39 ( 2.1 and 2.2), and the Atlanta Journal-Constitution.