What is "wsmw"

WSMW ("98.7 Simon FM") is a Variety Hits station licensed to Greensboro, North Carolina and serves the Piedmont Triad region, including High Point and Winston-Salem. The Entercom outlet broadcasts at 98.7 MHz with an ERP of 100,000 watts. It provides secondary coverage as far as Charlotte to the south, Raleigh to the east, and Roanoke to the west. The station's studios are located near the Piedmont Triad International Airport, and a transmitter site is in unincorporated south Guilford County.