Wikipedia
WQOW is the ABC- affiliated television station for the Chippewa Valley of Western Wisconsin. Licensed to Eau Claire, it broadcasts a high definition digital signal on UHF channel 15 (or virtual channel 18.1 via PSIP) from a transmitter at the studios of rival NBC outlet WEAU on South Hastings Way in Altoona. Owned by Quincy Media, WQOW has facilities on Friedeck Road in Eau Claire (with a WIS 93 postal address) south of I-94.
Although operated as a separate station in its own right, WQOW is actually considered a semi-satellite of WXOW in La Crosse. It clears all network and syndicated programming as provided through its parent but airs separate newscasts, legal on-air identifications, and commercial inserts. WXOW serves the southern half of the La Crosse/Eau Claire market while WQOW serves the northern portion. The two stations are counted as a single unit for ratings purposes.