Wikipedia
WLVY (94.3 FM) is a radio station broadcasting a contemporary hit radio format. Licensed to Elmira, New York, USA, the station serves the Elmira-Corning area. The station is currently owned by Pembrook Pines Elmira, Ltd. and features programming from CBS Radio, United Stations Radio Networks and Westwood One.
The station signed on by Frank Saia in 1964 as WEHH-FM, a sister station of WEHH. It was Chemung County's first FM station. The station broadcast mainly easy listening and classical music along with a bit of country in the mornings, "The Ralph Emery Show". In the 1970s, WEHH-FM broadcast Elmira City Council meetings live, with Tony Volino handling the remote duties from the Council Chambers.
In the mid-1970s, Saia sold the station to crosstown rival WELM. The format was changed to rock and call letters were changed to the current WLVY. The station first was known as Y-94, but later was changed to the "Love Rock," presumably because of the existence of Y-94 in relatively nearby Syracuse. Eventually, the station came to be known simply as 94-Rock. It used a paint-splotch logo that was remarkably similar to one used by 97-Rock in Buffalo.
In the early to mid-1980s, the station's programming evolved into more of a Top 40-oriented format, first with a rock emphasis, then with a more pop and urban emphasis. Since the 1980s, 94 Rock has since been consistently among the market leaders in the Arbitron ratings.