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Wisk

Wisk is the name of a laundry detergent manufactured by Sun Products and sold in the United States.

Wisk was launched in 1956 as the first liquid laundry detergent. The brand was widely known for its successful "Ring Around The Collar" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them. The campaign received significant criticism for being misogynist, with the implication that it was the fault of wives for letting their husbands leave home with dirty collars.

In the 2000s, the detergent became difficult to find in some U.S. stores, such as Walmart and Target. In 2008, Wisk was purchased by Sun Products after Unilever divested its North American laundry brands.

In 2010, Wisk was re-launched with a new formulation featuring new packaging, featuring its new Stain Spectrum Technology and its ability to fight tough stains. A new advertising campaign was also launched, that features the "science of stain fighting."

The brand comes in a variety of formulations, including Deep Clean, High Efficiency, Fresh Boost and Oxi Complete.

Usage examples of "wisk".

Quale, with his hair brushed back as usual and his knobs of temples shining very much, was also there, not in the character of a disappointed lover, but as the accepted of a young--at least, an unmarried--lady, a Miss Wisk, who was also there.

Miss Wisk was that the only practical thing for the world was the emancipation of woman from the thraldom of her tyrant, man.

I plagiarized, whipping up my silver skirt as if to wisk a gun from my nonexistent girdle.

The water in the glass became discolored, then seemed to wisk out of existence.

When infused, Matcha has a slightly bitter flavor that can be controlled by stirring the tea with a bamboo wisk to create more froth.

According to the Wisk 1995 Cleaning Census, 38 percent of Americans who do laundry at least once a month are very or somewhat worried that home entertaining may ruin their possessions.

If he wanted to, he could rouse Saura, wisk her past those pitiful sentries, steal two horses and ride back to Burke.

Madame Wisk, the head housekeeper had been quite adamant that she and the other girls receiving detention did the job right.

And so now she pulled on two baggy T-shirts to hide her chubby figure and jeans, hung five or six chains around her neck and grabbed the laundry basket, tossed the Wisk onto it.

Caps were knocked off with a small wisk brush as were top hats and the always charming derbies.

His stomach was tied in knots as he battled the urge to wisk Alina away to his chamber and lock them in .

Now he gobbled wet bread, tore into the cookies and damn the Wisk, ate some mushy grapes and a piece of fiercely hard Parmesan slopped in peach yogurt.