What is "whuc"

WHUC (1230 AM) is a radio station broadcasting WRWD-FM (107.3 FM, "Country 107.3") format. Located near Hudson, New York, USA, the station serves the upper Hudson Valley. The station is owned by iHeartMedia, Inc. (as CC Licenses LLC) and features programming from the America's Best Music network from Dial Global, as well as NBC News Radio. As of January 2013, the station ended its Adult Standards programming and began simulcasting Country station WRWD-FM which originates in Poughkeepsie, NY. The 1230 signal, as of August 2013, began being carried on translator W296AT at 106.9 FM.