What is "whic"

WHIC is a Catholic radio station broadcasting from Rochester, New York. WHIC is located at 1460 on the AM dial. Referred to as The Station of the Cross, WHIC is owned and operated by Holy Family Communications. The station began broadcasting Catholic programming on July 1, 2003. Broadcasting at 3,700 watts in the daytime and 5,000 watts at night, WHIC's calls represent The Holy and Immaculate Conception, to whom this station is dedicated.