What is "vevo"

Vevo (; ; stylized as vevo, previously VEVO from 2009 to 2013 and vevo from 2013 to 2016) is a multinational video hosting service founded as a joint venture between the world's two biggest music production companies, Sony Music Entertainment and Universal Music Group, and based in New York City. Its shareholders now consist of these two companies as well as Abu Dhabi Media and Google/ Alphabet Inc. after it took a 7% share in 2013. Launched on December 8, 2009, Vevo hosts videos syndicated across the web, with Google and Vevo sharing the advertising and similar benefits.

Vevo offers music videos from two of the " big three" major record labels, Universal Music Group and Sony Music Entertainment. EMI also licensed its library of videos for Vevo shortly before its launch; it was acquired by UMG in 2012. Warner Music Group was initially reported to be considering hosting its content on the service, but formed an alliance with rival MTV Networks (now Viacom Media Networks). In August 2015, Vevo expressed interest in licensing music from Warner Music Group. The deal with Warner was closed in 2016.