What is "veleslav"

Volhv Veleslav (Cyrillic: Волхв Велеслав) (born Ilya Cherkasov (Cyrillic: Илья Черкасов), October 8, 1973), also known as Влх. Велеслав (Vlh. Veleslav)] and V.L.S.L.V., is a Russian Rodnover priest. He is also an author, artist, poet, teacher and lecturer. Veleslav is the founder of Rodolubie (Rodoljub) and the Veles Circle. His early works form the basis of the Slavic neopaganism movement and its reconstruction. Veleslav is the author of several books on Russian and Slavic traditions, including The Doctrine/Teachings of the Magi: The White Book (2007, 2nd ed. 2010); The Black Book of Mary (2008); Living Vedas of Russ: Revelations of Native Gods (2008); the Book of Veles's Tales (2005), and "The Book of the Great Navi" (2011), amongst many others. He has also contributed to the first magazine for Rodnovers, "Родноверие".