What is "tudigong"

Tudigong (土地公 "Lord of the Soil and the Ground") or Tudishen (土地神 "God of the Soil and the Ground"), also known as Tudi (土地 "Soil-Ground"), Tugong (土公 "Lord of the Soil"), Tu Shen (社神), Pek Gong (伯公), Tu Ti Hou Fu Shen (土地或福神), Sheshen (社神 "God of the Social Body"), Shegong (社公 "Lord of the Social Body"), Tudijun (土帝君 "Ruler God of the Soil"), or also known as Houtu (后土) and Dabogong (大伯公 "Great Elder Lord") or Bogong(伯公 "Elder Lord"), is a Chinese tutelary deity of a natural locality in Chinese folk religion and Taoism. Some people consider his formal title as Fudezhengshen (福德正神 "Right God of Blessing and Virtue"), or Fudegong (福德公 "Lord of Blessing and Virtue"). Commoners often call Tudigong "grandfather" (yeye), which reflects his close relationship with the common people.