What is "trapit"

Trapit is a comprehensive content curation service for business that offers content discovery, curation, and publishing to web, iPad, and social channels through its web application. Trapit's mission is to help customers engage their audiences through quality curated content. The application pulls from text and video sources and offers built-in analytics and social scheduling tools. Trapit is a spin-off of SRI International that uses SRI's CALO technology (the basis for Apple's Siri) to help users discover and publish content. It has acquired about $6.2 million in venture capital funding.