Wikipedia
Svensson (also Svenson and anglicised Swensson, Swenson or Swanson) is the ninth most common Swedish family name, and literally means "son of Sven", or "Sven's son", originally a patronymic surname. Sven (in Danish and Norwegian also Svend and in Norwegian also "Svein") is a Nordic first name which is used throughout Scandinavia, Estonia and Germany. The name itself is Old Norse for "Young man" or "Young warrior."
In Swedish, "Svensson" is used to signify an ordinary Swede (akin to an average Joe), as in "Hon är en riktig svensson" ("She's a real Svensson"). The term is not derogatory, rather descriptive.
Svensson is a Swedish fashion retailer, based in Malmö. It has its origins in basement clubs in the late 90’s in Möllevången. Gradually the company has grown to include graphic design and journalism, with the establishment of the Svensson Magazine in 2002. In 2005 the brand name Svensson Jeans was created. In 2010 a second store opened in Malmö.