What is "sunrice"

SunRice is the consumer brand and trading name of Ricegrowers Limited, which is one of Australia's largest exporters of processed branded food products. In the 2016 financial year, SunRice recorded revenue of A$1.3 billion and profit of A$52 million (representing more than a doubling of profit since 2011).

The SunRice Group comprises nine businesses and almost 30 brands, and employs over 2,000 staff in Australia, Papua New Guinea, the Solomon Islands, USA, the Middle East and Asia.

Australian rice production is based in southern regional New South Wales. The company’s main office is located in Leeton (with a corporate office also in Sydney), and it has rice mills in Leeton, Deniliquin, and Coleambally. SunRice also operates CopRice stockfeed plants in Leeton, Tongala and Cobden, Victoria.

In 2014, SunRice expanded to North Queensland with the purchase of the rice mill in Brandon, having recognised the region as an opportunity to grow specialty rice varieties to complement its existing supply of rice from the Riverina region in NSW. The potential for the emerging North Queensland rice industry to become an important value-added, branded food producer in the local region, was demonstrated in 2016 with the launch of the first North Queensland branded rice products - Tully Rain Fed Rice and North Queensland Koala Long Grain rice. These products are being sold in leading supermarkets across Australia. Since August 2015, TV Cook and personality Poh Ling Yeow has been a brand ambassador for SunRice.