What is "soncas"

SONCAS is a French acronym for Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie.

Well known in France this system was invented to know what drives a person to buy a good, after the research of a French study it was found that most peoples are driven buy one of this six topics Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie that could be translated to Security - Pride - Novelty/Technology - Comfort - Money - Sympathy.

This technique is used by seller to find what a buyer is craving to make him buy the product.

An other way of using SONCAS is to use every single points to cover all six topics to be sure to make the customer like the product.

SONCAS is also linked with the Enneagram of Personality and Maslow's hierarchy of needs.