SmallCanBeBig.org, also referred to as Small Can Be Big and SmallCanBeBig, is a Massachusetts-based LLC whose principal goal is to connect donors directly with families on the verge of homelessness. SmallCanBeBig.org was founded in 2008 by Boathouse Group, a Boston-area advertising agency.
Headquartered in Waltham, MA, SmallCanBeBig.org allows donors to choose a family on the brink of losing its home and provide or contribute to a one-time gift that allows the family to reestablish its self-sufficiency. Issues tackled range from funding security deposits and rent to covering medical expenses and utility bills. 100% of the donor’s grant directly funds the family’s explicitly stated need. Originally launched to support only families in Massachusetts, SmallCanBeBig.org is planning to expand their coverage to other states. As of February 2009, the site has received donations from individuals in 26 states.