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SEMMA is an acronym that stands for Sample, Explore, Modify, Model, and Assess. It is a list of sequential steps developed by SAS Institute Inc., one of the largest producers of statistics and business intelligence software. It guides the implementation of data mining applications. Although SEMMA is often considered to be a general data mining methodology, SAS claims that it is "rather a logical organization of the functional tool set of" one of their products, SAS Enterprise Miner, "for carrying out the core tasks of data mining".