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Wiktionary
self-reference

n. Act or process of referring to itself or oneself.

Wikipedia
Self-reference

Self-reference occurs in natural or formal languages when a sentence, idea or formula refers to itself. The reference may be expressed either directly—through some intermediate sentence or formula—or by means of some encoding. In philosophy, it also refers to the ability of a subject to speak of or refer to itself: to have the kind of thought expressed by the first person nominative singular pronoun, the word "I" in English.

Self-reference is studied and has applications in mathematics, philosophy, computer programming, and linguistics. Self-referential statements are sometimes paradoxical, and can also be considered recursive.