What is "samsam"

SamSam is a television program based on a character created by Serge Bloch and directed by Tanguy de Kermel in association with Bayard Presse. His son inspired him to base the program's eponymous character on him.

As well as being a HD program, SamSam is also a comic that is printed in many of Bayard Presse's magazines such as Pomme D'Api (French) and StoryBox (English).