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rhinarium

n. The moist, naked surface around the nostrils of the nose in most mammals.

Wikipedia
Rhinarium

The rhinarium ( New Latin, "belonging to the nose"; plural: rhinaria) is the moist, naked surface around the nostrils of the nose in most mammals. In actual scientific usage it is typically called a "wet snout" or "wet nose" from its moist and shiny appearance. The groove in the center of it, which reaches the mouth, is called the philtrum.