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Premedia

Pre-media or "Premedia" is a term used in the design, creative and publishing industries with an evolving and contestable meaning. For some persons in those industries, it refers to any number of activities that occur between the moment an initial idea for a product is articulated and the moment production is complete. This can include further product ideation and the finalization of a product concept including a strong clear message of positive product differentiation; prototype development and design, market testing, prototype modification and finalization; and the management of all of these processes leading to and including the digital and/or print production that takes place after they are complete. For some working premedia groups, it can even include further production needed later in the life of the product when market need supports it.

Premedia should supply design execution from early concept visualization all the way to ready-to-publish files developed on industry-standard software, delivered on the platform of choice and ensuring that the client’s requirements are met. In short, premedia can include all activity from any form of input to any form of output.

It includes the processes that allow an individual or company to visually communicate its message to its audience in the medium that best suits the demographics for that message. This should all be provided in the correct specifications and for the desired output channel(s).

With such a vast landscape to cover, premedia has a number of categories that fall under its banner. Those categories, listed below, have a vast array of technical requirements each complementing and dependent upon each other to provide rich and relevant content to the destination channel.

Colour management

Pre-flighting

Design and Page Layout

Marketing Intelligence

Contract proofing

Soft proofing

Asset management

Trans Promo

Colour retouching

Image composition

Scanning

Advertising management

Trapping

Approval processes

Final file creation

Customer communication

Work Solutions

Web to Print

Print on demand

Video Production