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Longman Dictionary of Contemporary English
ploy
noun
COLLOCATIONS FROM OTHER ENTRIES
tactical move/decision/ploy
▪ a tactical decision to send in troops
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
political
▪ Critics say the program is unrealistic and a political ploy.
■ NOUN
marketing
▪ A neat marketing ploy, and a good way of interesting children in aviation.
▪ But this year an even more offensive marketing ploy is keeping me away from my Christmas shopping.
▪ A promo video stressing the artist's style is a shrewd marketing ploy which exploits the music industry's visual obsession.
▪ New York drug dealers seem to go in for sophisticated marketing ploys.
▪ This kind of collection, though usually available individually, is increasingly and intelligently proving to be a marketing ploy.
EXAMPLES FROM OTHER ENTRIES
▪ He's not really ill, it's just a ploy to make us feel sorry for him.
▪ The ploy didn't work.
▪ The religious element of their election campaign was a cynical ploy.
EXAMPLES FROM CORPUS
▪ A neat marketing ploy, and a good way of interesting children in aviation.
▪ But his main ploy was to portray Weld as a friend of the rich eager to reduce educational opportunities for ordinary citizens.
▪ Certainly Mosley's constant harping on the theme of left-wing intimidation was a fairly effective recruiting ploy throughout the 1930s.
▪ It is a ploy, but he had good reason to believe it would be an effective one.
▪ This ploy should give the stockmarket a boost.
▪ Using government subsidies to increase local authority rents is not a new ploy.
▪ Why give her the satisfaction of knowing her ploy had succeeded?
The Collaborative International Dictionary
Ploy

Ploy \Ploy\, n. Sport; frolic. [Prov. Eng. & Scot.]

Ploy

Ploy \Ploy\, v. i. [Prob. abbrev. fr. deploy.] (Mil.) To form a column from a line of troops on some designated subdivision; -- the opposite of deploy.
--Wilhelm.

Douglas Harper's Etymology Dictionary
ploy

1722, "anything with which one amuses oneself," Scottish and northern England dialect, possibly a shortened form of employ or deploy. Popularized in the sense "move or gambit made to gain advantage" by British humorist Stephen Potter (1900-1969).

Wiktionary
ploy

Etymology 1 n. A tactic, strategy, or gimmick. Etymology 2

vb. (context military English) To form a column from a line of troops on some designated subdivision.

WordNet
ploy
  1. n. an opening remark intended to secure an advantage for the speaker [syn: gambit]

  2. a maneuver in a game or conversation [syn: gambit, stratagem]

Wikipedia
Ploy

Ploy is a 2007 Thai film written and directed by Pen-Ek Ratanaruang. The film premiered during the Directors' Fortnight at the 2007 Cannes Film Festival.

The drama film stars Thai actress Lalita Panyopas in a story of a middle-aged married couple who question their relationship after seven years. Ananda Everingham is featured in a supporting role as a bartender.

The film contained sex scenes that were shown at Cannes, but due to censorship concerns had to be re-edited by the director so the film could be shown in cinemas in Thailand when it opened there on June 7, 2007. The uncensored version of the film was shown in Thailand at the 2007 Bangkok International Film Festival.

Ploy (board game)

Ploy is an abstract strategy board game for two or four players, commercially released by 3M Company in 1970, as part of the 3M bookshelf game series. The game is said to have a "chess-like feel". As in chess, the game features several types of pieces, each with their own moving capabilities. The 3M game set includes a board and fifty pieces of various colors and shapes. The game is marketed as a "space-age strategy game". It is also considered to be one of the “better” chess variations.

Usage examples of "ploy".

One facet of their ploy was to claim that all Kings since the Abdication of Chivalry were pretenders, that the bastardy of FitzChivalry Farseer was wrongly construed as an obstacle to his inheriting the throne.

He became fully aware of the political ploys, the secret deals and dirty tricks, Brount employed to solidify his control over the territory.

There were book tapes and musicassettes enough to make sure she would not be bored, even if she had not had ploys of her own to occupy the time.

I was less a partaker of their ploys and banquets, either at birth, bridal, or burial.

For a few dizzy seconds I considered the possibility of a conspiracy, an elaborate ploy by Nina and Willi to confuse me into thinking that only one threat remained.

Or was it a legitimate ploy to give Eugene the same advantage that Crush Bonbon hadaccesss to public opinion?

Lucas scrambled to get to Dels, picked him up, and filled him in on the Spooner ploy.

If not for her ploy, Felicity knew her chances of visiting Randwulf Manor or, more farfetched, being invited to join aristocrats at their leisure would have been nil.

Sticking the ice wagon in the leadoff slot had been another quixotic front office ploy.

She still did not know what ploy her littermate was engaged in, but that he held some touch with Lormt, with the Lady Mereth, there was no denial.

As a political ploy to gain the support of the Roman Army, the early Christians took the entire series of rituals from a religion called the Mithraists and turned it into their Mass.

He had terrified Madam Shing into calling on me and telling his lie for him -- he knew the ploy had worked, because it got both me and the police there -- and he wanted to make further use of me.

The officers tried a number of psychological ploys, carefully crafted to trick Raimunda into a confession, but the spindly 12-year-old stuck resolutely to his story of the smoking globes and the floating shadow.

One facet of their ploy was to claim that all Kings since the Abdication of Chivalry were pretenders, that the bastardy of FitzChivalry Farseer was wrongly construed as an obstacle to his inheriting the throne.

This could be yet another ploy, or a test, or whatever peace mediators did to their victims.