What is "newsrx"

NewsRx is a media and technology company focusing on digital media, printed media, news services, and knowledge discovery through its BUTTER platform. In 1995 the company was the world’s largest producer of health news. The company publishes 194 newsweeklies in health and other fields, which are distributed to subscribers and partners including Factiva, the Wall Street Journal Professional Edition, Thomson Reuters, ProQuest, and Cengage Learning. C W Henderson founded the company in 1984 and its first publication was AIDS Weekly. In the early 2000s, the firm added the imprint, VerticalNews to publish newsweeklies in non-health fields. Now based in Atlanta, Georgia, the company reports through its daily news service and publishes reference books through its partner, ScholarlyEditions. NewsRx launched its BUTTER platform in 2015, which is a knowledge discovery engine that delivers its content to academics, researchers, and professionals.