Wikipedia
Mediawatch-uk, formerly known as the National Viewers' and Listeners' Association (National VALA or NVLA), is a pressure group in the United Kingdom, which campaigns against the publication and broadcast of media content that it views as harmful and offensive, such as violence, profanity, sex, homosexuality and blasphemy.
NVLA was founded in 1965 by Mary Whitehouse to succeed the earlier 'Clean-UP TV' campaign, which Whitehouse co-founded early in the previous year. Mrs Whitehouse remained as the group's leader until 1994, when she was succeeded by John Beyer. NVLA changed its name to the current mediawatch-uk in 2001. Beyer resigned his post in July 2009; the current director is Vivienne Pattison.
Mediawatch-uk monitors broadcast output, publishes reports about programme content and responds to Government and other consultations on broadcasting policy, as well as arguing for parliamentary accountability for broadcasters and greater public involvement in broadcasting policy issues. The organisation is mainly concerned with taste and decency issues and ensuring that the broadcasting codes and guidelines are complied with.