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Mass communication

Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

Usage examples of "mass communication".

I could not have penicillin or modern anesthesia without aviation, electronics, mass communication, superhighways, and industrial agriculture--not to mention the atomic bomb and biological warfare.

Because the organs of mass communication are often in the hands of the state, this can commonly be arranged.

But it was also before any real medicine, before mass communication, before a lot of creature comforts.

I'm surprised you haven't picked up any mass communication channels.

He went into her classroom now, sat down in the last row, watched her as she lectured to her students on the social responsibilities of mass communication.

Such perfect unity should have been impossible on a world with no better mass communication methods than signboard and megaphone.

In the 1920s, the first major means of mass communication came along after the printing press, which was radio.