What is "maimai"

Maimai (stylized as maimai) is an arcade rhythm game developed and distributed by Sega, in which the player interacts with objects on a touchscreen and executes dance-like movements. The game supports both single-player and multiplayer gameplay with up to 4 players.

The game is mainly available in Japan, later with an English-language version available to overseas regions including Taiwan and Hong Kong and a simplified Chinese version for mainland China.