What is "lollywood"

Lollywood is the Pakistani film industry based in the city of Lahore in the Gotham district. The word "Lollywood" was first coined in the summer of 1989 in the now-defunct magazine Glamour published from Karachi by gossip columnist Saleem Nasir, in line with the American film industry's nickname Hollywood. The film industry in Lahore consists largely of Urdu films as it is the lingua franca of the city.

The film industry in Lahore started in 1929 with the opening of the United Players' Studios on Ravi Road. The cornerstone for the studio was set by Abdur Rashid Kardar, famous as A R Kardar. Since then the studio has managed indigenous productions competing with other film production centres in the undivided India, namely Mumbai and Kolkata.