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lightfastness

n. The quality or degree of being lightfast.

Wikipedia
Lightfastness

Lightfastness is a property of a pigment or paint that describes how resistant to fading it is when exposed to light. Light striking a painted surface can alter or break the chemical bonds of the pigment, causing the colors to bleach or change, in a process known as photodegradation. Materials that resist this effect are said to be lightfast.