What is "lexar"

Lexar Media, Inc. is an American manufacturer of digital media products based in Fremont, CA. Products manufactured by Lexar include SD cards, Memory Sticks, USB flash drives, CompactFlash cards and card readers. Once a division of Cirrus Logic, Lexar leveraged its parent company's experience in building ATA controllers in developing its own flash controllers. Lexar was spun off from Cirrus Logic in 1996. Lexar was created by Petro Estakhri and Mike Assar.

In 2005, Lexar was awarded $380 million in a lawsuit against Toshiba who copied Lexar's flash memory technology. Lexar was acquired by Micron Technology in 2006, and subsequently merged with Crucial Technology under the name Lexar Media, a subsidiary of Micron. In September 2007, Lexar extended its agreement with Eastman Kodak Company to develop and market Kodak-branded flash memory products worldwide.

The Lexar JumpDrive trademark was often used synonymously with the term USB flash drives when the technology was first adopted.