Wikipedia
KVVF (Hot 105.7 FM) is a radio station that broadcasts from Santa Clara, California, and is being simulcast in San Rafael, California on KVVZ (100.7 FM). It is owned by Univision. Its studios are in the Financial District of San Francisco, and the KVVF transmitter is near Mount Hamilton.
KVVF broadcasts in HD.
From 1974 to 2002, this station was English-language adult contemporary KARA.
Sometime in 2003, KEMR broadcast "Amor 105.7" also owned by Univision and later the format was moved to KSOL.
Between 2003 and June 27, 2005, KVVF was the "pop, rock y reggaeton" station, Viva 105.7, also owned by Univision.
On October 13, 2011, the station changed its former station branding "La Kalle" to "Latino Mix."
On March 14, 2014, the station started repeatedly playing Nelly's " Hot in Herre" uninterrupted, reportedly an act of stunting to promote their branding change to "Hot 105.7."
On March 17, 2014, Hot 105.7 FM started broadcasting at 5:05pm, beginning with a "history lesson" about the first "Hot" station that covered the San Jose area from 1988 to 1995, followed by the return of former KMEL personality Chuy Gomez, and aired a Mix Show. Programmed as a Rhythmic Top 40 with a focus on hit-driven hip hop and R&B, KVVF's target is a bilingual and younger Hispanic audience (mostly around the Southern portion of the Bay Area surrounding Santa Clara County), patterned after sister station KBBT in San Antonio. In a statement from Station Content Director Mark Arias, “We just feel like The Bay Area has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”
In March 2016, after two years of modest ratings (it barely registered in Nielsen's San Francisco ratings) and difficulty competing with KMEL and KRBQ, KVVF de-emphasized its hip hop and R&B direction and added more rhythmic friendly pop hits. Due to 105.7's strong signal over the South Bay, it also changed focus on the whole Bay Area region to concentrate on mostly San Jose and South Bay listeners as well as listeners in nearby Monterey Bay to the south. Univision has opted to retain its simulcast on KVVZ in the process.