What is "krvk"

KRVK is a commercial radio station licensed to Vista West, Wyoming, broadcasting to the Casper, Wyoming area on 107.9 FM. KRVK airs a classic hits music format branded as "The River". When the station first signed on in 1998, it was broadcasting on 107.7 FM. The move up the dial came a few years later. "The River" is a local reference to the North Platte River. The slogan for this station is "radio without rules." KRVK is owned and operated by Townsquare Media.