What is "knou"

KNOU (96.3 MHz) is an FM radio station in St. Louis, Missouri, branded as "Now 96-3". Owned by Emmis Communications, the station's studios are located in the Powerhouse building at St. Louis Union Station, while its transmitter is located in Shrewsbury.

KNOU has two HD channels. 96.3-HD2 airs a classical music format operated by the non-profit Radio Arts Foundation branded as "RAF STL" (relayed on FM translator K297BI 107.3 FM), while 96.3-HD3 airs a smooth jazz format as "Hip 96.3".