What is "kkal"

KKAL (92.5 MHz) is a commercial FM radio station broadcasting an adult album alternative (AAA) radio format. Licensed to Paso Robles, California, USA, it serves the San Luis Obispo area. The station is owned by American General Media. KKAL is notable due to its linkage to the area's wine industry and culture, both in its imaging (e.g. the "Krush" name, as in crushed grapes) and various wine-related programs that air regularly. The studios and offices are on Sacramento Drive in San Luis Obispo and the transmitter is off TV Tower Road in Santa Margarita, California.