What is "kipr"

KIPR (92.3 FM, "Power 92 Jams") is a commercial radio station carrying an urban contemporary format located in Little Rock, Arkansas and licensed to Pine Bluff. It is owned by Cumulus Media. The station's studios are located in West Little Rock, and the transmitter tower is located in Jefferson, south of Pine Bluff. Due to the transmitter location emitting 100 kilowatts, the signal covers most of Central Arkansas including places like Brinkley, North Little Rock, Gould, Fordyce and Dumas.