What is "izzue"

Izzue is a fashion brand, pronounced like "Issue". It is a part of the Hong Kong fashion conglomerate I.T. Stores are scattered across Asia including Hong Kong, China, Thailand, Malaysia, Macau, Taiwan, Saudi Arabia,and Germany. The style is casual urban and desaturated. Promotional material uses the brand's website as the company logo. The clothing is "Asian-fit", slimmer than American and European brands. The brand's stores are often combined with a store for the sister brand 5Centimeter.