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Itsu

Itsu is a British chain of Asian-inspired fast food shops and restaurants, and a grocery company.

The chain was founded by Julian Metcalfe, co-founder of sandwich chain Pret a Manger and founder of Metcalfe's Food Company, in partnership with Clive Schlee. The first Itsu store opened in Chelsea, London in 1997. By October 2015, the number of shops in Notting Hill and Chelsea had grown to 50, with two restaurants in the area.

Itsu has reported financial data as follows:

  • The chain serves over nine million customers per year
  • Customers spend around £55 million in Itsu shops and restaurants,
  • Consecutive yearly sales increases of 30%

Itsu received international coverage in November 2006 when Alexander Litvinenko was poisoned in one of their restaurants. The Russian FSB secret service agent was poisoned with the radioactive element polonium before eating at Itsu's Piccadilly branch.