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Itasha

is a Japanese term for a fashion of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominantly " cute" females. The decorations usually involve paint schemes and stickers. Automobiles are called itasha, while similar motorcycles and bicycles are called and , respectively.

The cars are seen prominently in places such as Akihabara ( Tokyo), Nipponbashi ( Osaka), or Ōsu ( Nagoya).