What is "it pays to advertise"

prov. Good qualities do not get rewarded automatically.

It Pays to Advertise is a farce by Roi Cooper Megrue and Walter Hackett. Described as "A Farcical Fact in Three Acts", the play depicts the idle son of a rich manufacturer setting up a spurious business in competition with his father.

It was first presented on the Broadway stage on 8 September 1914, at the Cohan Theatre and ran for nearly a year. The playwrights substantially rewrote the play for a new production in London by the actor-manager Tom Walls, at the Aldwych Theatre. This opened on 2 February 1924 and closed on 10 July 1925, a total of 598 performances. It was the first of a sequence of twelve " Aldwych farces" presented at the theatre until 1933, mostly original farces written by Ben Travers. By contrast with later plays in the series, in which Walls played worldly and sometimes shady characters, with Ralph Lynn as his naïve associate, in It Pays to Advertise Walls's character is upright and conventional, and Lynn is the manipulative schemer.

It Pays to Advertise is a 1931 American comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.

It Pays to Advertise is a 1919 American silent drama film directed by Donald Crisp and written by Elmer Blaney Harris based upon a play of the same name by Roi Cooper Megrue and Walter C. Hackett. The film stars Bryant Washburn, Lois Wilson, Frank Currier, Walter Hiers, Clarence Geldart, and Julia Faye. The film was released on November 23, 1919, by Paramount Pictures. Its survival status is classified as unknown, which suggests that it is a lost film.

The film was remade in 1931.