IFTTT is a free web-based service that allows users to create chains of simple conditional statements, called "recipes", which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of "If This Then That".
An example "recipe" might consist of sending an e-mail message if the IFTTT user tweets using a certain hashtag. Or, if the user is tagged by someone on Facebook, then that photo will be added to the user's cloud-based photo archive.
IFTTT was created by Linden Tibbets, Jesse Tane, Scott Tong and Alexander Tibbets in San Francisco, California. IFTTT was launched in September 7, 2011. Today, IFTTT recipes are widely used and shared by its users.
In addition to its web-based application, IFTTT for iPhone was launched on July 10, 2013 and contained three channels: iOS Photos, Reminders and Contacts. An iPad version with iOS notification support was later introduced on April 3, 2014. Later that month, on April 24, 2014, IFTTT released an Android version of the app.
On February 19, 2015, IFTTT renamed their original application to IF and released a new suite of apps called Do. The Do apps allow users to create customizable shortcut applications and actions. Linden Tibbets also announced that IFTTT users are now "cooking" about 20 million "recipes" each day.